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Ripe + TrackPMS: Keeping Profits Local, The ITA Model

On Demand

Watch Track and Ripe explore the In-Market Travel Agency (ITA) model, a fresh approach designed to help destinations, property managers, and local businesses capture more revenue and strengthen community ties.

In this session, you’ll learn how the ITA model works, why it matters for profitability, and how it can create a win-win for both your business and your local partners. Discover practical strategies to keep more tourism dollars circulating where they belong, right in your community.

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